A couple of years ago, Bani Banerjee, a cancer survivor, who was then in her early 70s, fell from her bed and lay on the floor for a few hours without any help. Even though her mobile phone was a few feets away on a table and her daughter Jhilmil Kochar, Co-founder of Innoembed Technologies, was in the next room. None of the family members could hear her cry for help.
Another senior citizen had to spend a whole night on her kitchen floor after she slipped and fell. The next morning she crawled up to her phone and made a call for rescue, according to Prashanth Reddy, Managing Director, Anvaya Kin Care.